WHO IS EMMA CHAI?
Derived from the Germanic word ermen, the name "Emma" means whole or universal. And the name "Chai" means life–named after the founder's mother. So, who is Emma Chai? Emma Chai isn't the name of the founder or designer–rather, it's a persona that continues to inspire the label.
The concept behind Emma Chai is to create a character that every woman embodies and feels empowered by. Emma Chai is a badass who can take on the world with her intelligence and sophistication, and that's exactly how Emma Chai wants to make women feel.
2017 OFFICIAL LAUNCH