F/W 2018 Collection
The Y Effect
EMMA CHAI's clothes have a deeper meaning beyond the aesthetics—there is a back story to each collection.
The Y Effect collection asks the question “why.” Why did we select a specific destination for a photo shoot? Of all the colors, why did we pick one color over another?
Peruse through the F/W 2018 collection and step inside our minds.
We will add new editorial to EMMA CHAI’s F/W2018 collection throughout the year.