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F/W 2018 Collection 

The Y Effect 

EMMA CHAI's clothes have a deeper meaning beyond the aesthetics—there is a back story to each collection. 

The Y Effect collection asks the question “why.” Why did we select a specific destination for a photo shoot? Of all the colors, why did we pick one color over another? 

Peruse through the F/W 2018 collection and step inside our minds.

We will add new editorial to EMMA CHAI’s F/W2018 collection throughout the year.

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